Superposition is a Dubai-based consultancy built by operators who have run $100M+ P&Ls at Flipkart, Walmart, Namshi, Godrej, and Tata — and built AI products from scratch. We bring execution experience and an AI-native lens to every engagement.
We operate across market entry, brand growth, organisational scaling, and supply chain excellence — always on the ground, always execution-oriented. No generalist slide decks.
Superposition was founded on a simple premise: the best advice comes from people who have been in the room where the decisions were made. Our team has collectively run P&Ls across e-commerce, FMCG, retail, and media — at companies like Flipkart, Walmart, Namshi, Godrej, Marico, and Tata — across India, the GCC, and Africa.
We don't theorise about what works. We've scaled marketplaces from zero, built brands from scratch, turned around declining businesses, and coached leadership teams through the messy reality of growth. That experience shapes every engagement.
Our model is simple: we work as principals, not vendors. Retainer and success-fee structures mean our incentives are fully aligned with yours. When you win, we win.
Every engagement is personally led by one of our principals — not delegated to a junior analyst.
Whether you're a brand looking to enter GCC markets, a business that needs a fractional growth principal, or a founder ready to scale beyond yourself — we'd like to hear from you.